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How Free Bananas Fuelled Healthy Choices in Scotland 🍌
Our Free Banana Wednesday campaign with Snappy Shopper was a huge success! Over 200 Scottish stores participated, leading to a 61% increase in banana purchases and a 16.5% rise in overall fruit sales. Together, we’re promoting healthier choices and supporting local businesses.
The team at Healthy Living Programme is thrilled to share the positive outcomes of our recent collaboration with Snappy Shopper. Our "Free Banana Wednesday" initiative aimed to promote healthy eating habits while supporting local convenience stores.
We partnered with over 200 stores across Scotland, offering customers a free banana every Wednesday in August by simply entering the code "FREEBAN" on the Snappy Shopper app. The results were truly remarkable!
Key Highlights:
- Increased Fruit Consumption: Customers embraced the free fruit, leading to a 61% increase in bananas added to Snappy Shopper baskets.
- Promoting Healthy Choices: The campaign didn't just stop at bananas! We saw a remarkable 16.5% year-on-year increase in overall fruit purchases on Wednesdays during the promotion. This translates to a 15% rise in the value of fruit sales compared to the same period last year.
A Partnership for a Healthier Scotland:
Our collaboration with Snappy Shopper demonstrates the potential of online shopping to encourage healthier choices. We're excited about the positive impact this initiative has had on our communities.
As we move forward, we aim to explore more opportunities to work with Snappy Shopper and other partners to promote healthy living and support local businesses.
The Healthy Living Programme is here to support Scottish independent retailers offer healthy choices, increase sales and progress the government’s goal of a healthy nation by 2030. Across Scotland we are supporting retailers to deliver these options to the Scottish consumer. Our Healthy Living Development Managers work closely with our members to promote healthier options throughout your store in all categories and to support the development of more effective point of sale.
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